CharterUP Names Denis Scott, Former Marketing Executive at OpenTable, Lyft, and SurveyMonkey, as Chief Marketing Officer
With two decades of experience leading marketing strategy for consumer-facing brands, Denis joins CharterUP to spearhead strategic initiatives for accelerated growth
Austin, TX (January 11, 2024) — CharterUP, the first fully integrated charter bus marketplace for corporations, consumers and operators, announced Denis Scott as the company’s Chief Marketing Officer. Denis will lead and execute CharterUP’s marketing initiatives to strengthen its brand presence, accelerate growth and further establish CharterUP as the leading charter services platform.
Denis brings over 20 years of marketing experience with a proven track record leading marketing strategy at successful brands, including OpenTable, Lyft, and SurveyMonkey. His expertise spans marketing specialties, from brand and product to consumer and growth. Notably, his time at Lyft and OpenTable was particularly instrumental, where he honed his skills in navigating the complex dynamics of supply and demand in marketplace environments. This deep understanding of marketplace strategies will be invaluable as he leads CharterUP’s efforts to optimize and grow its integrated charter bus platform.
Throughout his career, Denis has achieved significant milestones, such as driving the largest marketing investment in SurveyMonkey history to revitalize the company’s brand. Additionally, he built and scaled a globally recognized marketing team at OpenTable, increasing diner marketing investment to tens of millions of dollars. His most recent role was SVP of Integrated Marketing for Fanatics Inc. Betting & Gaming.
A former keynote speaker at Google Next and Dreamforce, his expertise has earned him recognition as a 40 Under 40 by Brand Innovators.
“Denis brings a unique perspective to CharterUP, having been an integral player in defining the categories of some of the most influential marketplace companies,” said Armir Harris, CEO and Founder of CharterUP. “His exceptional track record at OpenTable, Lyft and Fanatics in building robust brands and driving growth in two-sided markets aligns perfectly with our mission. We’re thrilled to have Denis apply his profound expertise and innovative strategies to elevate CharterUP’s position as a leader in the charter bus industry.”
With real-time availability, vehicle tracking, performance reviews, and on-demand booking, CharterUP connects customers with available charters in under 60 seconds. CharterUP has become the top charter service provider for Fortune 500 companies, including Amazon, Microsoft, and Google, by streamlining group transportation.
“Joining CharterUP as its Chief Marketing Officer is an exciting opportunity to contribute to the growth and evolution of the company, which is already transforming charter services through innovation and technology,” said Denis Scott, CMO at CharterUP. “I look forward to leveraging my experience to solidify CharterUP’s position as the leading marketplace platform and help more people recognize charter travel as a sustainable and efficient mode of transportation.”
The news comes on the heels of a year of massive growth for CharterUP. The company grew its headcount by over 100%, expanded its headquarters to Austin, TX and landed the №2 spot on Inc. 5000 list of America’s fastest-growing private companies.
About CharterUP
CharterUP is the first fully integrated marketplace for bus charters in the U.S. Built for corporations, individual users and operators, its platform removes the friction from reserving private group transportation by instantly connecting bookers to a virtual fleet of local bus operators. Its platform features a suite of capabilities that includes instant booking, real-time availability & tracking, and dynamic pricing via self-serve technology. Combined with its growing virtual fleet of over 4,000 fully integrated charters, CharterUP delivers unmatched accessibility, accountability, and transparency never seen before in the charter bus space. CharterUP earned the №2 spot on Inc. 5000’s 2023 list of America’s fastest-growing private companies. Founded by long-time charter bus entrepreneur Armir Harris in 2018, CharterUP is headquartered in Atlanta and Austin and works with operators in dozens of local markets nationwide. For more information, visit charterup.com.
Media Contact
Natalie Bartels
VSC for CharterUP
